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This helps you give your presentation on The Strategic Management in a conference, a school lecture, a business proposal, in a webinar and business and professional representations. … Winner of the … Strategic marketing management 1. You can change your ad preferences anytime. The Strategic Management Process : An OverviewSTRATEGY A combination of Greek words (6th century BC) stratos, which meant ‘army’ and agein stratos, meaning ‘to lead’ A strategy is a comprehensive action plan that identifies long term direction and guides resource utilization to accomplish organizational goals with sustainable competitive advantageSTRATEGIC MANAGEMENT … Clipping is a handy way to collect important slides you want to go back to later. Conduct internal analysis 3. Assess the company’s external environment 4. Retail is our religion, customers our gods, th stores our temples. 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